NielsenIQ and GfK to Combine, Creating a Leading Global Provider of Information and Analytics in Consumer and Retail Measurement


  • Blend brings together two complementary global leaders serving retailers and models to present extensive retail and buyer information and facts through a total keep study and state-of-the-art technological innovation

  • Makes a leading company of retail and buyer measurement data with strengthened omnichannel measurement abilities

  • Put together organization will have an unmatched worldwide footprint and sector protection, building a sturdy system to supply impressive customer alternatives and opening new opportunities for development

  • Introduction Global (“Advent”) will be the vast majority shareholder in the blended enterprise, even though Nuremberg Institute for Current market Selections (“NIM”) and KKR will continue to be invested as considerable shareholders in the blended enterprise

CHICAGO & NUREMBERG, Germany, July 01, 2022–(Small business WIRE)–NielsenIQ and GfK SE (“GfK”), two leaders in world wide details providers, today introduced a definitive settlement through which the businesses program to blend, developing new capabilities in the buyer and retail measurement marketplace. Powered by condition-of-the-art cloud technological know-how, the blend will provide collectively complementary facts and analytics property to supply a thorough watch of shopper paying out via a total keep examine, enabling clientele to foresee trends and react quicker to buyer demands and expectations. The phrases of the arrangement had been not disclosed.

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GfK’s major posture in technological innovation and durables throughout 67 nations around the world, combined with NielsenIQ’s major posture in the measurement of fast-going shopper products in 90 nations will enable for expansion within the companies’ traditional customer industries as well as new market segments. With a much larger technologies and operations talent base about the entire world, the mixed organization will innovate and provide new merchandise to industry even a lot quicker and then scale them to a broader established of markets and industries. The two corporations firmly believe that in the strategic benefit this mix holds and are wanting to further broaden the organization each geographically and vertically.

“More than the past yr, NielsenIQ has been investing equally organically and inorganically in the most extensive coverage, highly developed systems and predictive analytics to help our purchasers to have a complete comprehension of their consumers,” explained Jim Peck, Government Chairman and Main Executive Officer of NielsenIQ. “Combining our marketplace-main abilities will allow us to more speed up innovation that very best serves our expanded customer base and supply major benefit for all our stakeholders. With each other with GfK, we have the possibility to impact the long run of world wide retail and purchaser measurement – a single that is quick, nimble and linked.”

By means of the mixture of NielsenIQ’s cloud primarily based Connect platform and omnichannel measurement systems and GfK’s lately launched gfknewron platform, the corporation will turn out to be a real analytics leader. Its alternatives will supply a harmonized, granular and dependable perspective of customer buying actions across channels and groups, permitting for real-time decisions to enrich effectiveness and gas expansion. The two businesses will provide jointly an intensive variety of talent and knowledge, with a proven file of good results in measurement and analytic abilities.

“GfK has efficiently navigated a digital transformation to rewarding and sustainable advancement in excess of the very last many years. Signing up for forces with NielsenIQ is now the rational next phase for us and will assistance the future stage of our company’s progress,” reported Lars Nordmark, Interim Main Govt Officer and Chief Financial Officer of GfK. “The mix with NielsenIQ will empower us to empower our buyers to make smarter choices throughout their corporations at a genuinely world wide scale and speed up our journey into the future chapter of innovation. This will allow us to faucet into considerable new expansion opportunities.”


With this transaction, Arrival will develop into the greater part shareholder of the blended firm. Arrival acquired NielsenIQ in a transaction that shut in 2021.

“We see huge potential to develop on the two companies’ solid manufacturers and slicing-edge platforms,” claimed Chris Egan, Controlling Partner at Arrival. “Provided the capabilities and sources of the soon-to-be mixed entity, we are self-assured in our potential to create a definitely global leader in purchaser and retail data. Drawing on our worldwide footprint and operational toughness, we intention to even further scale the enterprise and advance its posture across proven and rising markets.”

Considering that GfK’s spin-off from NIM in 1984, NIM has been the company’s greater part shareholder and will continue being just one of the key shareholders of the new merged corporation. Based mostly on the transaction, NIM will be in a position to even more generate and accelerate its improvement as a primary intercontinental research institute.

“GfK and NielsenIQ, two top gamers in market place investigate, have just about 200 yrs of put together encounter. We see the mixture of their complementary strengths as a distinctive chance, creating interesting new business enterprise chances for both of those parties. The mixture is, thus, in the very best fascination of their personnel, clients and retail partners alike,” mentioned Manfred Scheske, President of NIM, and ongoing: “As a important shareholder of the new enterprise, NIM will be in a position to carry on its growth as a foremost international study institute, fulfill its key reason, as outlined by the association’s statutes, and live-up to its founders’ ambitions.”

Alongside NIM, KKR will continue to be invested in the combined enterprise as a minority shareholder. The world investment decision business took GfK non-public along with NIM in 2017 to guidance GfK’s strategic transformation and pave the way for sustainable progress. In close collaboration with the company’s management crew, NIM and KKR supported the enterprise in a in depth transformation, concentrating its portfolio, introducing chopping-edge predictive analytics choices and accelerating its worthwhile natural and organic development.

“GfK is a lot much better nowadays than it was five a long time in the past, and the 2021 effects are a testament to GfK’s exertion and readiness to proceed its path to come to be an integrated facts, analytics and consulting agency giving superior provider to its clients. We strongly imagine that GfK coming alongside one another with NielsenIQ is a transformative combination that makes it possible for GfK to move forward on its advancement and innovation trajectory at an even speedier tempo”, mentioned Philipp Freise, Lover and Co-Head of European Private Equity at KKR.


The transaction is predicted to close later this yr or early next yr, matter to the satisfaction of customary closing problems. Until eventually closing, NielsenIQ and GfK will continue to be impartial firms centered on their recent strategies and development strategies.

About NielsenIQ

NielsenIQ, a world wide information services corporation, delivers the gold normal in shopper and retail measurement, by means of the most related, comprehensive, and actionable unde
rstanding of the evolving worldwide, omnichannel consumer. NielsenIQ is the supply of assurance for the industries we serve and the pioneer defining the upcoming century of consumer and retail measurement. Our details, connected insights, and predictive analytics optimize the general performance of CPG and retail corporations, bringing them nearer to the communities they provide and aiding to electric power their development.

NielsenIQ, an Introduction Intercontinental portfolio firm, has functions in 90+ markets, covering a lot more than 90% of the world’s population. For additional facts, check out

About GfK

GfK. Development from Understanding.
For in excess of 85 many years, GfK has attained the belief of its purchasers all over the environment by solving critical business queries in their conclusion-producing course of action about shoppers, marketplaces, brands and media. The company’s reputable facts and insights, alongside one another with state-of-the-art AI capabilities, have formed access to serious-time actionable suggestions that generate advertising and marketing, gross sales and organizational usefulness of its shoppers and associates. That is how GfK guarantees and provides “Growth from Information”.
For far more data, stop by

About Introduction Global

Started in 1984, Arrival Worldwide is one particular of the most significant and most expert world private fairness investors. The business has invested in over 390 personal fairness investments across 41 nations, and as of December 31, 2021, experienced $88 billion in belongings underneath administration. With 15 places of work in 12 international locations, Advent has established a globally integrated staff of above 265 personal fairness expenditure specialists across North The usa, Europe, Latin The usa and Asia. The business focuses on investments in 5 core sectors, such as business and money products and services health treatment industrial retail, shopper and leisure and technological know-how. For in excess of 35 a long time, Introduction has been dedicated to international investing and stays committed to partnering with management teams to provide sustained earnings and earnings progress for its portfolio firms.

For much more information, pay a visit to

About the Nuremberg Institute for Marketplace Selections (NIM)

The Nuremberg Institute for Current market Conclusions is a non-financial gain institute for the analysis of purchaser and marketplace choices. At the interface concerning science and apply, the NIM generates new and suitable insights that assist improved choice-building and much better being familiar with of repercussions. The NIM examines how decisions of customers and business final decision-makers alter in the encounter of new developments, systems and socio-political shifts.
The Nuremberg Institute for Current market Conclusions is the founder and anchor shareholder of GfK SE.
For more info, please take a look at and on LinkedIn.

About KKR

KKR is a major worldwide financial investment business that presents option asset administration as well as money marketplaces and insurance methods. KKR aims to create desirable expense returns by pursuing a affected person and disciplined financial commitment tactic, utilizing planet-class individuals and supporting growth in its portfolio companies and communities. KKR sponsors financial commitment resources that spend in non-public fairness, credit score and true belongings and has strategic associates that manage hedge money. KKR’s coverage subsidiaries give retirement, lifetime and reinsurance products underneath the management of World Atlantic Monetary Group. References to KKR’s investments might contain the pursuits of its sponsored resources and insurance policies subsidiaries. For supplemental info about KKR & Co. Inc. (NYSE: KKR), please check out KKR’s website at and on Twitter @KKR_Co.

Advisors and Authorized Counsel

J.P. Morgan Securities LLC and HSBC Securities are serving as economic advisors to Advent Worldwide Corporation and NielsenIQ, and Ropes & Gray LLP, Covington & Burling, Weil Gotshal & Manges LLC and Squire Patton Boggs are serving as lawful counsel. Goldman Sachs Bank Europe SE is serving as money advisor to KKR and Nuremberg Institute for Sector Decisions. Simpson Thacher & Bartlett LLP and Hengeler Mueller Partnerschaft von Rechtsanwälten mbB are serving as authorized counsel to KKR. Rothschild & Co is serving as economical advisor to Nuremberg Institute for Market place Conclusions. Fieldfisher and Baker & Hostetler LLP is serving as legal counsel to Nuremberg Institute for Market place Selections. White & Situation LLP is serving as legal counsel to GfK SE.

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Media Contacts

For NielsenIQ
Gillian Mosher
Vice President, Communications
[email protected]

Stephanie Manning
Head of Communications, Europe, Middle East and Africa
[email protected]

Fernanda Paredes
Head of International Communication
[email protected]

Edelman workforce
[email protected]

For GfK
Kai Hummel
Vice President Communications & Public Affairs
Cellular: +49 170 7700194
Email: [email protected]

For Introduction
FGS World wideZachary Tramonti
Business office: +1 (617) 546-4250
Electronic mail: [email protected]

Sophia Templin
Cellular: +1 (917) 596-8172

Sandra Lades
Head of Interaction & Events
Mobile: +49 170 5652003
Electronic mail: [email protected]

FGS Worldwide
Thea Bichmann
Cell: +49 172 13 99 761
Electronic mail: [email protected]

Emily Lagemann
Cellular: +49 160 992 713 35
E-mail: [email protected]


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