Are you the owner or manager of a retail clothing store? The good news is that mannequins can provide your store an advantage, establishing it as a leading brand in its field. A retail display is anything in a store that stores or advertises your merchandise. A visual merchandising strategy focuses primarily on the department store mannequin because they are typically the first point of contact between your product and the shopper. Any brand that sells in a physical location uses retail displays. Visual merchandisers are responsible for creating and installing retail displays and ensuring that they maintain their aesthetic over time.
- Mannequins help Increase Sales.
This should be enough to convince you to use mannequins in your store. Several studies have found that shops that use mannequins naturally produce higher sales than those that do not. How can mannequins help increase sales? It all comes down to the visual attractiveness they provide. Mannequins are more appealing and relatable to buyers than a standing rolling rack, prompting them to purchase the garment or accessory on display.
- Helps customers find products
Mannequins can also help shoppers choose the right outfits and products, a lesser-known benefit. For example, if a consumer sees a dress hanging on a mannequin, she will search the area around the mannequin for the dress and, perhaps, purchase it. This principle, however, is not confined to dresses. Whatever your mannequins are displaying, they will aid in directing customers to the appropriate things, increasing sales (as we mentioned earlier).
- An improved shopping experience
Another reason why mannequins should be used in retail clothing stores is that it improves the overall shopping experience. Again, mannequins’ visual aesthetics are primarily responsible for this. Installing mannequins in your store will enhance the decor, which will improve the customer’s shopping experience. There are no losers in this win-win situation.
- Mannequins are affordable.
Do you believe mannequins aren’t worth the money? Please reconsider. You can get some genuinely excellent, lifelike mannequins without breaking the cash.
- Fills in the Gaps
Is there an empty window or corner in your clothing store? Allowing void space to fill your store creates negative energy in the environment. Fill those empty spaces in your store with mannequins, which is a quick and easy solution to this problem. Setting up a few mannequins in vacant places will go a long way toward improving the decor and producing positive energy.
Displaying your products near entryways can help your brand jump to the top of shoppers’ minds before your competitors do. Because consumers enter the store ready to spend money at the outset of their shopping experience, entryway displays effectively drive impulse purchases. If you reside somewhere with great weather, setting up an outside entryway exhibit is a great way to capture guests’ attention before they even enter your store.
Any store display that draws attention to your products is a point of purchase or POP display. A freestanding display is a point-of-purchase (POP) display that stands alone from traditional aisle shelving. These displays are common in large retail lanes known as “activity alleys” and anywhere else in the store with open space.